Thursday, September 18, 2008

Björk: Dull Flame Of Desire (Music Video)

The Dull Flame Of Desire is the fifth single release from Björk's latest studio album "Volta" (2007) and is a duet with performer Antony Hegarty (Antony & The Johnson's). The lyrics are an english translation of a russian poem by Fyodor Tyutchev.

The video was directed by three different directors and as a result has three different looks to it which I think blend together beautifully. For her third single from Volta, "Innocence", Björk held a special contest on her website for one of her fans to create a video for the song. One winner was chosen but when it came to making the video for Dull Flame, she contacted three seperate directors who had entered the Innocence contest but didn't win.
"When we did the competition for "Innocence", where all the fans sent in videos, they sent in like 400 videos. There were some that I thought were amazing, made by really talented visual people who had maybe never done this before, but they didn't totally fit with the mood of "Innocence". So I contacted them and asked them if they would work together and do ["Dull Flame of Desire"]. In that song, we repeat the same verse over and over again. So I thought it would be interesting to have one verse presented by one director, and then the second by another director, and then the third by another. I had never done that before, and it was quite exciting.

We recorded our part in front of a green screen, and sent it by email to the directors, one in Japan, one in Spain, and one in Germany. They're collaborating via email. I don't know how long it will take. I was being pressured by my record company [to make videos] for the more up-tempo songs, but I have great love for "Dull Flame of Desire", and it was very emotionally special for me to make that with Antony. I thought this would be a good way of doing it."

The three directors are Christoph Jantos from Berlin, Masahiro Mogari from Tokyo, and Marçal Cuberta Juncà from Spain. Take a look at their breathtaking work.

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